International Women’s Day made for an extra-special occasion for the HBA when our President and CEO Laurie Cooke moderated the World Economic Forum’s “Women, Leadership and a Pandemic” virtual panel discussion. The event was part of the Forum’s new initiative: “the transformative role of women in health and healthcare.”
Six prominent leaders from around the world shared their experiences, lessons learned and challenges met, particularly by and for women, responding to the COVID pandemic. The exclusive invitation-only event for World Economic Forum members featured high level pharmaceutical company executives, United Nations officials, a Pakistan government Federal Minister and the former Prime Minister of New Zealand.
This significant opportunity to garner high profile brand awareness for the HBA and our leadership on a global stage is a proud testament to the HBA's ever-increasing visibility.