HBA Atlanta is pleased to announce the addition of Mamta Chhabra to the Executive Board in the role of director-at-large marketing and communications. The Board provides leadership to advancing the HBA’s purpose of the further advancement and impact of women in the business of healthcare.
Mamta Chhabra oversees patient marketing for the immunology franchise at UCB. Mamta has 15 years of experience launching new products and award-winning DTC campaigns fueled by cutting-edge digital, social and media solutions to drive growth and innovation. She has successfully enabled direct-to-patient marketing with the recent launch of CIMZIA’S “Plan for fun, not flares” campaign to drive brand awareness, trial and Rx lift.
Mamta lives in Atlanta with her husband, Manu and her two kids, Milan and Mira.
She continuously strives to live by the words of her favorite author, Brene Brown: “Staying vulnerable is a risk we have to take if we want to experience connection.”